digital marketer services – Social Media Optimization or Marketing (SMO/SMM)
Let us name a few Social Media we know.
Facebook, Twitter, Pinterest, Instagram, LinkedIn
Be active on your Social Media and engage your visitors. As people start interacting,
sharing, and liking your content, your website will have a big fan & follower base. This is a
great branding medium you should use to promote your website. As many people start
sharing and following your brand content on Social Media, it will be an added advantage
for your website ranking through Social media.
You also need to know certain Technical Aspects of Social Media like linking your
website to your Social Media Platforms.
First, you should need to have your business pages created on all Social Media like
Facebook. Let’s get started.
Facebook for Business
I assume that you already have a personal account on Facebook. If you do not have one,
please go to www.facebook.com and sign up for a personal profile before you proceed
How to create my business page?
Here, I’m going to create a Facebook business page for my business “School for E-Commerce and Digital Marketing”.
Login to your profile on Facebook. On the top right corner of your profile, click
on the inverted triangle. Click on “Create Page” to create your business page
Here I chose “Local Business or Place”
Enter your Business Details and Click on Get Started
Add categories, descriptions,s, and website details for your Business
Add your Business Image: (In this case, My Photo is my Business
Image). Click on Next
Click on Add to Favorites to add this Business page to your personal Facebook profile
under the Favorites section.
It provides an option to create an Ad to promote your page on Facebook. If
you are interested in marketing your page through Facebook Ads, you should start filling
up the fields “Location” of your target customers, Interests, age, and gender. Set a daily
budget and click on Promote your page. Click on Skip if you do not want to create an Ad
It takes you to your new Business Page -> Page Tab -> Timeline Tab ( Snapshot 7.8). You
can post your business updates, offers, photos, videos, event details, and visitor/customer
interaction, and do more here from this Timeline Tab. As you post, people start interacting,
liking, and sharing your post and page. As they like your page, your post will be there in their
Timeline and it can be viewed by their friends. Sometimes your post goes viral. You should
treat this as your official Facebook Page
After creating your business page, it’s time to be active. First, invite your friends by clicking on the “Build Audience” drop-down -> “Invite Friends” as shown
below. You may also send your Business Page URL to your Customers to Like your page
to build your Audience. You should claim your official Facebook Business Page URL. I
have explained that below
Click on Page Info -> Click on “Facebook Web Address” -> Click on “Create a web
address for this page?” link
It will take you to the Mobile Verification process. Click on Continue -> Provide your mobile
number to receive the verification code -> Enter verification code -> Save it. Now your
account is mobile verified and it will allow you to claim your Facebook Business Page
Click on the drop-down as shown and choose your business page.
Start typing your business name or any name that suits your business. You are going to get
your Official Facebook Business Page URL. Choose it with care. I
wanted it to be like “www.facebook.com/digitalmarketing” but I could not get that as
someone else has already taken it. Check your business URL availability. Keep trying.
Yes, We are in the last step of acquiring the Facebook Business Page URL.
Click on OK.
I can just type this in my browser to reach my Business Page. You can mention this on
your website too. Start sending this URL to your Friends, Relatives, and Customers to like
your Business Page. Acquiring a Business Page URL helps in creating Branding on Social
The next step should be to add more business details to your Facebook Business Page. Click
on About Tab -> Page Info
Enter your Hours of Operation Short and Long Description Mission, Awards, and Products
Provide as much info as possible to help your customers.
We have a few key tabs on the top of the page such as Page, Messages, Notifications,
Insights and Settings.
The page Tab has Timeline, About, Photos, Likes, and other Tabs. The key tab to focus
on is Timeline. You should create engaging posts to keep your visitors engaged. Your post
should need to have a greater reach. Start creating creative posts (with images) and target
trending topics with the #tagging technique to have better reach. Here is an example
We posted this and targeted the trending #AppleOnARoll. Also, we mentioned this term
“Apple” in the post. Look at the reach. Trending topics will be available from your
Facebook Personal profile home page. Open a New Browser window and open your
Facebook.com. Look at the Trending Topics
You also have to open the image and tag your friends to get better reach. To do so, from
your profile, search for your business page and open it
Click on the image you want to tag your friends.
Click on Tag Photo and select the image. Type your friend’s or customer’s
name and tag it. It will send a Notification to them
You can also target your text posts addressing/mentioning specific people by typing
@[name]. Replace the name with the actual person’s name.
We can schedule our posts for a future date and time. The data about the scheduled posts
and draft posts are also present in the activity tab.
Insights provide you with the exact data about the page’s performance.
Insights can be categorized and analyzed based on likes, reach, visits, posts, and people.
Likes: Likes are given by our fans for the post or our page.
Reach: Reach shows how many people have viewed our posts regardless of whether they
have liked our posts or not. Reach increases if our fans like and share our posts. When
people like our posts, their friends would be receiving this information in their news feed
and hence they might click and view our post. Thus our post’s reach increases.
Visits: Visits are the number of page visits.
Posts: Post contains post details such as posts that are already posted, their engagement and
People: People include demographic data such as age and gender.
Settings Tab has General Page-related settings. A key setting to note down is Page Roles.
You can add other users say your employee to manage your Business Page from here.
Google does show Facebook Business Page URLs in its Search Results for business-related keywords. It is time for you to be very active with your Facebook Business Page
Posts Engagement activities and should bring in your Facebook Business Page URL
in Google search results for your relevant business queries.
Twitter for Business
Sign up for Twitter here www.twitter.com. When you sign up provide your business name
as user name so that it creates www.twitter.com/businessname as your Twitter URL.
Provide your business description, and website details and if required link it with other social media. Let me open our LocSea’s Twitter page www.twitter.com/locsea. Note down various
components on this page like Tweets, Following, Followers, “Edit Profile” button,
“Trends” section, “Who to follow” section, “Profile” section, etc. Create Followers for your business page by asking your customers and visitors to follow
Your posts (also called tweets) should not exceed 140 Characters. Try to post as many
tweets related to your business as possible to engage your followers.
Create good header and profile photos. Make sure to link your website, and provide a detailed description of your company in your Twitter profile. It adds value to your SEO effort.
To update your company details, click on Edit Profile and it opens up this page:
Update your photos and profile details from this screen. Keep posting targeting trending
topics and engage. It slowly builds quality followers and visitors to your page.
We have a few time-saving social media automation tools to list. Try these. Just type these
names in Google and go through their websites.
Pinterest for Business
Pinterest.com has built quite a larger reputation for itself throughout major countries
like the U.S. and the U.K. and is gaining popularity in other countries as well and most
notably in India. Pinterest is the 3
most popular Social Media followed by Facebook and
Twitter. The basic concept of Pinterest is information delivered through pictures (i.e.)
people are often attracted by pictures rather than words that are the idea of Pinterest.
The feature that makes Pinterest stand apart from other social media is its ability to target
the specific audience of the particular business that is, it is easy to target the audience you
require to view your business-related stuff on Pinterest. Moreover, Pinterest is one of
The best social media platforms for an E-commerce website.
So let us move into how Pinterest will drive traffic to your site.
The Sign-up, Boards, and Pins:
The first thing you got to do is just sign up your business with Pinterest (www.pinterest.com) and start creating posts related to your business.
After signing up, the next step is to create a pin board. Pin Boards are similar to the
normal office boards where we pin important stuff.
The next step is a little tricky, creating the most creative, eye-catching pins for your target
The Pinboards are classified into
1) Product Board
2) Content Board
The name itself tells you the info, this board is used to display the array of products you
have, if you are an e-commerce website.
Furthermore, these product boards can be further divided into
Boards that will display pins about your products
The latest trend in the market and whether your product matches that trend product that
are selling like a hot cake and products with discounts.
Content boards are content-specific boards where your pins contain sound content about
your products. All you got to do is just drop a link on your pin that will redirect your
audience to your blog site where the relevant content for the particular product is present.
The best part about Pinterest is that it allows users to search for specific products or
content they view, for example, if your user wants to search for food recipes, Pinterest
easily categorizes the search into boards or pins exactly related to food.
This is a primitive way for Pinterest to drive traffic to your site. Let’s move on to the
promoted ads aspect of Pinterest.
Instagram for Business
Let’s bring on the Next Hot and top trending social media Instagram (
instagram.com). Sounds cool isn’t it, yea the name says it all, your instant photos are
called Instagram. Instagram recently surpassed Twitter, having over 300 million
accounts and a whooping no of people engaging every second. Instagram could be a
source of serious traffic for your site.
The strategies followed by leading brands:
Some of the Leading brands on Instagram follow various strategies to cover their audience
base; we will discuss some of the strategies now
A Backstage Pass:
The Blackberry brand uses Instagram as a source of providing backstage insight into
their company and devices, their strategy is to show people the insights that they can’t
view in person in the company.
The Levi’s brand uses Instagram to show its legacy in the wardrobe line to its
audience, right from its origin to its development and its experiment with the jeans can be seen in their Instagram ads
Source of Motivation:
Leading Brands like Adidas use Instagram as a source of motivating their audience for a
brisk beginning of their fitness life by providing eye-gasping high-resolution pictures of
various sports persons and extremely fitness people. Their strategy has worked out well for
them because many of their audience has been “ADIDAINSPIRED”
The Macy’s brand is using Instagram to showcase its artwork of various fashion outfits
to attract its fashion-savvy audience. They use ads showcasing various high-fashion outfits
in the market. This way they increase their traffic through Instagram.
The next strategy seems even more sassy and simple
The famous Ben & Jerry’s follow this simple and highly effective strategy of allowing
their customers to share the yummy and tasty moment they had with Ben & Jerry’s ice
cream and flavors. This simple technique has been a phenomenal success for the
franchise as more and more of its customers have been sharing their awesome and yummy
ice cream on social media.
LinkedIn for Business
LinkedIn ( https://www.linkedin.com/ ) is a professional network. I assume you already
have a personal profile on LinkedIn. If not, please signup for a personal profile here:
https://www.linkedin.com/ . Please make sure to add your complete professional details in
LinkedIn is a professional network. You should be very active in adding projects,
client details, getting recommendations, adding your certificates, etc.,
Google provides priority to Linked Profiles and also Company Pages. To create your
Company Page for your Business, please follow these steps.
LinkedIn Company Page
Login to your profile on LinkedIn and click on Interests -> Companies. It is free to create your Company Page on LinkedIn
Click on Create and it opens up the Company Page creation window
Provide your Company Name, Description, Website, and Industry details
Provide Specialities and add your featured groups if you have already joined or own
That’s all about creating a company page. You should post professional updates happening
in your company on your Company Page. Also, try to join or create new Groups
(communities) and contribute to your industry. You can create or join new Groups from
Interest -> Groups menu
Click on what you want to do and start contributing
You can also useInterests->Pulseto to post your professional articles on LinkedIn.
Make use of Social Media Platforms to build your branding by posting interesting updates,
offers, contests, and customer support. As people start sharing, following, and liking your
page and posts, you will have greater brand reach. This brand reach helps your website
rank higher. If you have a popular social media company page, the chances are very high
for your page to appear in Google Search for related keywords for your business. It helps
you gain relevant traffic to your website.
Be very active and creative!
Know and grow your audience
Discover content trending with your target audience
Drive specific actions with a customizable call-to-action button
Convert Page visitors into leads by adding a Lead Gen Form and allowing members to leave their contact information in an auto-filled form
Monitor activity with visual analytics, including the ability to view all of your Page followers individually
Tap into your product community to generate high-quality leads with Product Pages