Small businesses can gain a lot from utilizing social media to connect with and engage with their target audience. Social media has grown to be a crucial component of contemporary marketing. Here are some tips for small businesses using social media.
1. Establish your target demographic and become familiar with their online activities. This will assist you in producing material that appeals to them.
For social media content to be successful, it is crucial to comprehend your target audience and their online behaviors. By doing this, you can produce content that is valuable, entertaining, and pertinent to your target market, which can raise the profile and credibility of your brand and eventually boost sales.
You can use a combination of data analytics tools and market research to determine your target demographic. For instance, you can monitor your current followers’ demographics, including their age, gender, geography, and hobbies, using social media analytics tools. To learn more about your customers’ online habits, interests, and problems, you can also conduct customer surveys or interviews.
You can adapt your material to their tastes once you’ve identified your target demographic and their online behaviors. For instance, you could want to produce aesthetically appealing and engaging content that is simple to share on social networking sites like Instagram and TikTok if your target audience is youthful and tech-savvy. But, if your target audience is more professional, you might want to concentrate on producing authoritative, educational content that can be shared on LinkedIn.
You may develop social media content that is more likely to connect with your target audience and their online behaviours, boost engagement, and ultimately promote business success.
2. Choose the platforms where the majority of your target audience is active.
For your social media marketing efforts to be successful, selecting the appropriate social media sites is essential. It’s crucial to conduct research, identify the platforms where your target audience is most engaged, and concentrate your efforts there. By doing this, you can save time and money by avoiding platforms that might not be the ideal fit for your company.
For instance, if you’re aiming to reach a younger demographic, you might want to concentrate on TikTok, Instagram, or Snapchat. LinkedIn might be a better option if your audience is more professional. Many businesses still choose Facebook as their platform of choice since it remains popular across a wide range of age groups and sectors.
While it may be tempting to try to use every social media network, it’s vital to remember that it’s frequently preferable to concentrate on a few crucial platforms and excel at them. By doing this, you can prevent dividing your efforts too thinly and guarantee that you can provide engaging content on the platforms where you’re most active.
3. Create a content plan that supports your brand and commercial objectives.
Your business goals and the part social media marketing plays in attaining them should be defined before you begin to develop a content plan that supports your brand and commercial objectives. For instance, if you want to boost sales, you may concentrate on producing content that features your goods or services, emphasizes their advantages, and contains a call to action that nudges readers to make a purchase.
The next step is to establish your brand’s tone and messaging. This will make it easier to make sure that every piece of social media material you create represents your brand and reflects your values, tone, and personality.
The next step is to conduct research on your target market to ascertain their preferences and the kind of material they are most likely to engage with. In order to enhance engagement and develop a devoted following, you may use this to generate material that is pertinent, educational, and amusing.
The type of content you will produce, the channels you will use to distribute it, and the frequency with which you will post are all outlined in your content plan, which you can build once you have a clear grasp of your business goals, brand voice, target audience, and content preferences.
In general, a carefully thought-out content strategy can assist you in producing material that connects with your audience, advances your corporate objectives, and eventually promotes the expansion and success of your company.
4. Utilize visuals in your material, such as photographs and videos, as they are more likely to generate engagement and shares.
Using visual material in your social media strategy can take many different forms, including making eye-catching photos, films, infographics that display data in an engaging way, and brief animated GIFs.
It’s critical to use high-quality, audience-relevant images and videos when producing visual content for social media. In order to maximize discoverability, you should also optimize your photos and videos for the platform you’re utilizing by following its size and formatting guidelines.
In general, adding visual material to your social media strategy can help to raise engagement and share rates and eventually promote company growth. You may position your business as a thought leader in your sector by producing aesthetically appealing content that connects with your audience.
5. Engage your audience by answering their questions and comments right away, as well as by asking them to share their opinions.
Responding to questions and comments from your audience in a timely manner is one of the finest methods to engage them. You demonstrate to your audience that you value their opinions and are dedicated to resolving their issues by doing this. Their trust in your brand will grow as a result, and your company’s reputation will improve.
You can include your audience by soliciting their thoughts and opinions in addition to replying to remarks and inquiries. You can do this by asking people to share their opinions on a certain subject in surveys or polls on social media.
It’s crucial to be sincere, approachable, and useful while communicating with your audience. Your responses should be targeted to the particular requirements of your audience and demonstrate that you are aware of their worries and dedicated to meeting their demands.
In general, interacting with your audience on social media may enhance engagement, foster loyalty, and position your company as an authority in your niche. You can establish a strong social media presence that distinguishes your company from the competition by making it a priority to reply to comments and queries and to ask for their ideas.
6. For small businesses with a tight budget, use social media advertising to reach a wider audience.
The ability to customize social media advertising to match a range of budgets is one of its benefits. A variety of advertising solutions are available on platforms like Facebook, Instagram, and Twitter, ranging from low-cost boosted posts to more complex ad campaigns that make use of targeting, retargeting, and lookalike audiences.
It’s crucial to identify your target audience and produce content that is catered to their interests and preferences if you want to make the most of your social media advertising budget. By doing this, you can make sure that you are targeting the proper audience and improve the effectiveness of your advertisements.
Monitoring and assessing your campaigns is a crucial consideration when using social media advertising. You can manage your budget and change your plan to get the greatest results by monitoring the effectiveness of your adverts.
In general, social media marketing can help small firms with limited resources reach a wider audience and spur growth. You may enhance the effectiveness of your social media advertising budget and accomplish your business objectives by developing targeted campaigns that are suited to the interests and preferences of your audience and tracking their performance.
7. Monitor your social media data to learn what’s effective and what isn’t. Adapt your plan as necessary.
Depending on your company objectives and the particular platform you’re utilizing, there are many different social media metrics that you can monitor. Engagement rate, reach, impressions, click-through rate, and conversion rate are a few typical KPIs.
Setting up a routine for tracking and evaluating your metrics is crucial for efficient social media data monitoring. You may accomplish this by employing social media analytics tools, which can give you detailed information about your social media performance and assist you in identifying areas that need development.
You can use the insights you gain from analyzing your social media data to modify your social media marketing strategy as appropriate. To concentrate on the channels and content that are most effective at generating engagement and conversions, you might need to change your content strategy, target alternative demographics, or reallocate your advertising budget.
An effective social media marketing strategy must, in general, include monitoring your social media data. Your social media marketing efforts can be more successful and help your company expand if you routinely measure and analyze your data and use your findings to modify your strategy.
8. Work with social media influencers to expand your audience and strengthen the reputation of your brand.
Working with social media influencers can help you expand the reach of your brand and present your company to new audiences, which is one of the advantages of doing so. Influencers can help to create buzz and enthusiasm around your business since they have built up followers of devoted fans who value their advice.
Working with social media influencers can help you grow your audience as well as the reputation of your brand. You may increase the perceived value of your brand and position it as an authority in your field by partnering with a reliable and trustworthy influencer.
It’s crucial to choose social media influencers who have the same values as your company and appeal to your target market. This can increase the likelihood that your goods or services will be of interest to their following.
Also, it’s critical to set up clear expectations and objectives for your influencer campaign and to give influencers the tools and assistance they need to produce high-caliber material that successfully advertises your brand.
In general, small businesses aiming to grow their audience and enhance their brand reputation may find that collaborating with social media influencers is an effective strategy. You may use social media to grow and succeed for your company by choosing the ideal influencers, laying out clear expectations, and offering the required support.
9. To increase the audience for your content and boost the visibility of your brand, use hashtags.
You may boost the likelihood that individuals who are interested in the issues you are discussing will notice your content by including relevant and well-liked hashtags in your social media posts. This could increase the audience for your content and draw new customers to your brand.
You can make your own customized hashtags in addition to using existing ones in your social media postings to help advertise your company and promote user-generated content. Followers can contribute content connected to your goods or services using branded hashtags, which are specific to your brand.
It’s crucial to use hashtags strategically and to refrain from abusing them by adding unrelated or excessively frequent hashtags. This can put off potential followers by making your content seem spammy.
Also, it’s a smart idea to investigate the trendiest hashtags in your sector or niche and apply them to your business in a way that is suitable and relevant. You may use hashtags to broaden the reach of your company and draw in new customers by keeping up with the most recent social media trends and conversations.
10. Have a consistent social media marketing strategy. Keep your content current and relevant by posting frequently.
Maintaining your content’s relevance and freshness by updating frequently is a crucial component of a consistent social media marketing plan. This can assist to maintain the interest and engagement of your audience in your brand and can help to draw in new followers who are interested in the kinds of material you are creating.
Establishing a consistent posting schedule that fits your brand objectives, your audience’s demands, and their preferences are crucial when designing your social media content plan. Depending on your resources and goals, this may entail blogging every day, every week, or at various times.
By presenting updated and pertinent information about your industry or specialty, you can keep your content current and fresh. By doing this, you can position your company as a thought leader in your industry and maintain audience interest in your content.
It’s crucial to interact with your audience by promptly replying to comments and inquiries in addition to regularly developing and sharing information. This can help to position your brand as a customer-centric company that values and respects its audience, helping to foster a sense of trust and loyalty among your followers.
Ultimately, small businesses may build a strong online presence and draw new followers to their brand with the aid of a regular social media marketing strategy that frequently posts relevant, interesting, and engaging material. You can develop a social media strategy that propels growth and success for your company by remaining focused on your brand goals and the requirements of your audience.
11. Asking your audience to share their experiences with your brand will help promote user-generated content.
You are encouraging your audience to produce UGC that can assist to promote your company and improve your online presence when you ask them to share their interactions with your brand. UGC, which comes from actual customers who have had actual experiences with your company, is sometimes considered to be more reliable and authentic than branded content.
You can request that your audience share their experiences in a variety of ways to encourage UGC. You might urge people to share pictures or videos of themselves using your goods or services, participate in social media challenges, or leave reviews on your website or social media pages, for instance.
Giving acknowledgment to the original creator and getting permission before publishing any user-generated material (UGC) on your social media pages are crucial when using UGC. This can aid in gaining the audience’s trust as well as fostering goodwill among the UGC’s authors.
Overall, encouraging audience members to share their interactions with your company on social media is a terrific method to boost user-generated content (UGC) and improve your online presence. You can develop a strong brand that your audience respects and trusts by cultivating a community of devoted and active customers.
12. Promote your business and increase engagement by hosting social media contests.
Establishing precise rules and regulations that support your company objectives and are simple for your audience to grasp is crucial when organizing a social media contest. Also, choose a reward or incentive that speaks to your target market and is alluring enough to inspire participation.
You can hold a wide range of social media competitions, including photo, video, sweepstakes, and caption competitions. It’s crucial to take your target audience’s interests and preferences into account when deciding what kind of contest to conduct and pick a structure that will probably be appealing to them.
You can make social media posts and advertisements that highlight the prize and encourage participation to advertise your contest. To advertise the competition and boost sharing, you can also make use of your current email subscribers and followers on social media.
It’s crucial to declare the winners and congratulate everyone who took part after the event is over. To demonstrate the imagination and interest of your audience, you might share some of the top entries on your social media accounts and website.
Ultimately, holding social media competitions is a great method to grow engagement on social media and promote your brand. You can design an effective and interesting social media campaign that generates excitement and propels growth for your company by choosing the appropriate format and prize and advertising the contest to your target demographic.
13. To keep track of conversations and brand mentions on social media, use social listening tools.
You may monitor conversations that are pertinent to your business, comprehend how people are speaking about it, and spot opportunities to interact with your audience by using social listening tools. Social listening can assist you in addressing potential customer service concerns, enhancing your social media strategy, and discovering new marketing opportunities.
A wide variety of social listening technologies are available, from basic free tools like Google Alerts and Hootsuite Insights to more sophisticated commercial solutions like Sprout Social and Brandwatch. These tools enable you to watch mentions of your brand and keywords, assess sentiment on social media, and keep tabs on the effectiveness of your social media activities.
It’s crucial to concentrate on the metrics and data that are most pertinent to your company’s goals when using social listening technologies. To learn more about how your brand is seen on social media and how it is performing in comparison to your rivals, you might want to monitor metrics like brand mentions, sentiment, engagement, and share of voice.
In general, small businesses wishing to monitor conversations and brand mentions on social media can benefit greatly from using social listening solutions. You may strengthen your online presence and forge deeper connections with your audience by keeping an eye on social media platforms and using the data to guide your social media strategy.
14. Build social media campaigns around seasonal occasions, occasions for celebrations, or special offers.
It’s crucial to pick an occasion, celebration, or promotional offer that is pertinent to your audience and consistent with your brand’s core values when organizing a social media campaign around it. For instance, you might want to design a campaign around a unique occasion like a flash sale or limited-time discount, a holiday like Christmas or Valentine’s Day, or both.
You can design social media posts and advertisements that highlight the event or offer and stimulate involvement in order to advertise your social media campaign. Hashtags and other social media marketing strategies can be used to broaden the audience for your campaign and promote sharing.
It’s crucial to produce aesthetically appealing, engaging material that matches the tone and language of your business while developing your campaign. It can be a good idea to produce infographics, films, and other forms of material that people would share and interact with on social media.
You may generate excitement and urgency for your business by creating social media campaigns around special events, holidays, or seasonal occasions. This will motivate your audience to interact with your content and share it with their friends and followers. Your social media following, engagement, and business growth may all be boosted as a result.
15. To create an emotional response from your audience and boost engagement, use storytelling.
You can produce material that offers a story about your company, your offerings, or your clients to incorporate storytelling into your social media marketing. This might take the form of a video, a series of social media updates, or even an engaging social media campaign.
When writing a story, it’s crucial to concentrate on the story’s emotional elements and use visual and aural elements to make the story come to life. This could involve the use of audio, music, sound effects, and graphics that support the mood and tone of your marketing message.
It’s crucial to concentrate on producing shareable and engagement-promoting material if you want your narrative on social media to have the greatest possible impact. This could involve developing a social media campaign, like a hashtag campaign, that promotes user-generated content or producing highly visual content that is more likely to be shared on social media.
Ultimately, including storytelling in your social media marketing can be a potent approach to engage your audience and establish an emotional connection with them. You may establish a more meaningful connection with your audience and enhance your brand’s social media presence by creating stories that are interesting and shareable.
16. Collaborate with other companies to cross-promote on social media.
You can start by finding businesses that complement your own and that have a similar target audience if you want to collaborate with them on social media. Then you can get in touch with these companies and suggest a cross-promotional campaign that will help both of your brands.
As an illustration, you could team up on a social media giveaway or competition that motivates viewers to subscribe to both of your businesses and interact with your content. You may also produce co-branded content that highlights the advantages of both of your goods or services, including blog articles, videos, or infographics.
It’s critical to check your brand messaging and values when working on social media projects with other businesses and to make sure your joint material reflects your brand identity. Also, you should have a clear strategy for how you’ll monitor social media metrics, track sales, and lead generation from your cross-promotional campaign to gauge the effectiveness of your collaboration.
In general, working with other businesses on social media can be an effective strategy to increase your reach and engage with new customers. You may access new markets and increase your brand’s social media presence by collaborating with businesses that are complementary to your own.
17. To build credibility and trust, incorporate consumer feedback and testimonials into your social media posts.
You can start by gathering client evaluations and feedback from your website, social media channels, and other sources before incorporating it into your social media posts. Then, you may choose the best and most pertinent comments to utilize in your social media postings along with pictures or videos that highlight your goods or services.
Encourage your clients to use hashtags or to tag your business in their postings on social media in order to share their interactions with your brand. This can assist to increase engagement and foster a feeling of community around your company. It can also help to produce user-generated material that you can utilize in your own social media marketing campaigns.
Make sure the remarks you utilize are original and genuine when using customer feedback and testimonials in your social media posts. Make sure your material is consistent with your brand voice and messaging, and refrain from using too promotional or overblown language.
In conclusion, including customer reviews and testimonials in your social media postings can be an effective method to establish credibility and trust with your audience as well as to highlight the benefits and caliber of your goods or services.
18. Give your viewers an inside look at your company by sharing behind-the-scenes content.
Posting behind-the-scenes footage on social media is a terrific way to give your followers a behind-the-scenes glimpse at your business, establish openness and authenticity, and demonstrate your brand’s human side. You may help to forge a closer relationship with your audience and set yourself apart from rivals by showcasing the people, procedures, and values that power your company.
You might begin by deciding which elements of your company are the most fascinating and pertinent to your audience if you want to publish behind-the-scenes content on social media. This may refer to the people on your team, your working environment, your manufacturing procedure, or your involvement in the community.
Then, you can take and share interesting and genuine images, films, or live streams that highlight these components. For instance, you could post a picture of your staff working together on a project, a video showcasing the company’s values and culture, or a live stream of a function or activity that your business is hosting.
Maintaining a balance between honesty and professionalism is crucial when presenting behind-the-scenes content. Even if you want to show off the human aspect of your brand, you also want to make sure that your content complies with your overall marketing plan, your brand voice, and your messaging.
In general, posting behind-the-scenes content on social media may be an effective approach to strengthen your relationship with your audience, highlight the principles and culture of your company, and set yourself apart from rivals.
19. To interact with your audience in real-time, use live streaming.
Businesses may engage with their audience in real time by using the potent social media tool of live streaming. You may interact with your audience in a way that seems personal, real, and instantaneous by streaming live video content on websites like Facebook, Instagram, or YouTube.
Your social media marketing plan can be supported by live streaming in a number of different ways. You may, for instance, hold a Q&A session with your audience to respond to their inquiries and share information about your company. You may present a brand-new good or service and show how it operates. Alternatively, you may stream a live performance or event, like a concert or a conference, to give your audience a front-row experience virtually.
It’s crucial to arrange your content in advance and advertise your broadcast to your followers if you want to use live streaming efficiently. Moreover, make sure that your audio and video are of great quality because poor technical quality can ruin the experience. Be sure to interact with your audience during the show by answering their questions and comments and inspiring them to offer their opinions.
In conclusion, live streaming has the potential to be a potent tool for connecting with your audience on social media, increasing engagement and brand loyalty, and showcasing your company’s distinctive character and products. You can establish a stronger relationship with your audience and differentiate yourself from rivals by offering real-time, interactive content.
20. Provide interactive material, such as tests, polls, or surveys, to boost participation and collect valuable insights.
Using interactive material like quizzes, polls, and surveys to engage your audience on social media and learn more about their interests and preferences can be a successful strategy. You may promote involvement, raise engagement, and build a feeling of community around your business by producing these kinds of interactive content.
Testing can be an entertaining and engaging approach to informing your audience about your company, your goods, or your services. You may design a quiz or trivia game that asks members of your audience to respond to inquiries about your sector or product offers in exchange for a prize or discount for the victor.
You may learn a lot about your audience by conducting polls and surveys. Polls can be used to solicit feedback from your audience on potential new goods or services as well as preferences and opinions on a variety of business-related topics. Surveys can be used to obtain information about the demographics, needs, and interests of your audience and can offer even more specific details.
In addition to being extremely shareable, interactive content can serve to broaden the audience for your business and increase engagement. Promote interactive content on your social media platforms and urge your audience to participate and share with their own networks to get the most out of it.
By offering interactive content, you can give your audience a more personalized and engaging experience, earn their loyalty and trust, and acquire insightful data that can help you with your marketing strategy.
21. Automate client support and service on social media by using chatbots.
Chatbots have the potential to be effective tools for automating customer care and support on social media. These are computer programmes that mimic human communication using artificial intelligence, enabling you to communicate with consumers and provide prompt, accurate answers to their inquiries.
You may give your clients 24/7 help by integrating chatbots with your social media profiles. They can respond to frequent questions and give simple details like opening times, descriptions of their products, or prices. Depending on your company’s needs, they can also help you place orders or make appointments.
You may conserve time and resources while enhancing customer satisfaction by automating customer care and support. Chatbots may manage numerous chats at once, cutting down on waiting times and delivering prompt answers to client questions. They can also deliver reliable information, lowering the possibility of human error.
Making ensuring chatbots are user-friendly and that the responses are beneficial and pertinent is crucial when setting them up. To make sure they are satisfying the needs of your customers, you should also keep an eye on their performance and modify their responses as necessary.
Overall, deploying chatbots can be a useful approach to offer effective and efficient customer service and support on social media, enhancing the customer experience and fostering brand loyalty.
22. In order to build a community around your brand, create social media groups.
Building communities around your brand on social media can be accomplished by creating groups. Social media groups are online gathering places for people with related interests to communicate and exchange knowledge. By starting a group, you may position your company as a pioneer in your field, interact with clients and followers, and develop a devoted following.
To build a successful social media group, you must first decide on its goal and target demographic. Make a choice about the information you want to post, the subjects you want to cover, and the connections you want to encourage. Make sure your target audience finds the group engaging and relevant.
Once the organization’s goal has been established, you can create the group on the social media site of your choice. To draw new members, extend invitations to the group’s current members and supporters and advertise it on your other social media platforms. In order to reach a larger audience, you can also use paid advertising.
It’s crucial for the group administrator to actively administer the group by publishing pertinent content, answering member comments and inquiries, and moderating the group to keep conversations civil and on-topic. Additionally, you may use the group to get client feedback and to send them exclusive deals and promotions.
You may develop a feeling of community around your company, increase consumer loyalty, and position yourself as an authority in your field by starting a social media group. Your group can develop into a helpful resource for your clients and a potent marketing tool for your company with time and effort.
23. Make sure to make your social media posts and accounts search engine friendly.
Having your social media accounts and postings search engine friendly will help them appear more frequently in search engine results, which can enhance website traffic and brand exposure.
Employ pertinent keywords: Throughout your social media posts and profiles, use keywords that are pertinent to your industry and your target market.
Improve your profile’s searchability by adding keywords to your bio and description in your social media profiles.
Utilize hashtags: Use pertinent hashtags in your postings to make them more visible in searches for related terms.
Add alt tags in your social media postings for images to help them show up in image search results.
the URL of your website To raise your website’s search engine score, connect to it from your social media posts and accounts.
Promote social sharing: To expand the visibility and audience of your social media material, encourage your fans to share it.
Use social media advertising: To reach your ideal audience and increase website traffic, utilize social media advertising.
You may improve your online visibility and draw more potential clients to your business by optimizing your social media posts and accounts for search engines.
24. Use social media to share your blog posts and increase website traffic.
A wonderful strategy to boost website traffic and reach a larger audience is to share your blog entries on social media. Here are some pointers for promoting your blog on social media:
Posts from your blog should be shared on relevant social media sites: Post links to your blog articles to the social media networks most used by your target demographic. For instance, you might want to concentrate on LinkedIn if you’re seeking a B2B audience, whereas you might want to concentrate on Instagram or TikTok if you’re targeting a younger audience.
Employ eye-catching headlines and images: To entice your readers to visit your blog, use eye-catching headlines and images.
Provide social sharing buttons for your blog posts to make it simple for visitors to share your material on their own social media profiles. This will help you optimize your blog posts for social sharing.
Share your blog entries on social media several times to increase the likelihood that your audience will see them. With a social media scheduling tool, you may plan out your posts in advance.
Engage your audience: On social media, interact with your followers by replying to their comments and inquiries about your blog content.
You may drive more traffic to your website, attract a larger audience, and interact with your readers by using social media to publish your blog entries.
25. Social media retargeting advertisements can be used to target users who have already interacted with your brand.
Retargeting ads follow consumers who have visited your website or interacted with your business on social media using tracking cookies. When these visitors visit other websites or social media platforms, you can offer them with targeted advertisements thanks to these cookies.
For instance, you may use retargeting ads to show users who have visited your website but haven’t made a purchase ad for the product they were interested in or a special promotion to entice them to return and complete their purchase.
Make use of appealing creative and messaging: To draw in people who have already interacted with your brand, make use of compelling and customized creative and messaging.
Develop various retargeting adverts for various segments of your audience based on their activity and interests by segmenting your audience.
Establish a frequency limit and take care not to oversaturate users with retargeting adverts. To limit the number of times a user sees your advertisement, set a frequency cap.
Employ social proof: To increase audience trust and credibility, use social proof in your retargeting advertising. Examples of social proof include customer reviews or testimonials.
Retargeting ads on social media can help small businesses connect with customers who have already expressed interest in their brand and persuade them to take action.
Businesses utilize social media marketing strategies to advertise their brands, goods, and services on social media platforms. These tactics are designed to draw in the target market, keep them interested, build brand recognition and trust, and eventually boost sales.
Common social media marketing techniques include identifying the target market and producing content that appeals to them, selecting the best social media sites for your company, creating a content strategy that supports your brand and business objectives, and utilizing visuals like images and videos to increase engagement and shareability.
Using social media advertising to reach a wider audience, monitoring social media stats to tweak your plan as necessary, working with social media influencers to raise your brand’s credibility, and using hashtags to boost your brand’s visibility are some other techniques.
To boost engagement and advertise your company, it’s critical to be consistent in your social media marketing efforts, support user-generated content, and hold social media competitions. Additionally, organizing social media campaigns around seasonal events, holidays, or special promotions, employing storytelling to forge an emotional connection with your audience, and using social listening tools to keep an eye on discussions and mentions of your company can all be successful tactics.